yves rocher is a unique cosmetics firm, with a commitment to sustainable management and a passion for plant-based cosmetics. A passion for plants that was born in 1959 when Yves Rocher, a botanist and visionary in the sector, established the perfect connection between plants and the beauty of women, inventing a new concept of avant-garde cosmetics: Cosmétique Végétale®. Makeup and cosmetics for those looking for natural products committed to the environment.