OOTO was born in 2022 with a very clear idea: to fill a gap in men's adult fashion. And to do so with design and more: we state this very clearly in our positioning:

FASHION WITHOUT ATTITUDE IS JUST CLOTHES.

The OOTO man knows he's here to have fun, to work at what he loves, to travel, to laugh with friends and family, to be moved by inspiring stories, and to wear a brand he identifies with.

The name is an acronym for Out of the Office and the logo is a paper airplane like the ones children make.

It couldn't be clearer.